Hybrid Symposium


Postcolonial Airliners as Cultural Mediators
Corporate Branding and Cultural Governance in Transnational Contexts

Convenors: Bart Vanspauwen (INET-md, NOVA FCSH, Portugal) and Iñigo Sánchez-Fuarros (Incipit CSIC, Spain).



June 21-22, 2023


Room B301 | Torre B

NOVA FSCH, Av. de Berna 26C, Lisbon.

The sessions can be attended remotely.


Please register to either attend in person or receive the Zoom link for the sessions.

Taking the airplane as a chronotope –a moving element which represents a political and cultural unity, and connects fixed but geographically disperse spaces in fluid, imaginary ways–, this advanced international seminar brings together scholars from different geographic locations and fields of study to discuss the intersections between corporate branding and cultural governance in flag carriers with a colonial past.

This 2-day program focuses on cultural mediation from an anthropological and postcolonial perspective, by investigating into the ways in which former colonial flag carriers have represented/embodied transnational cultures, national identities, memories and heritage, as well as their interstitial spaces in which these issues are negotiated and/or contested.

This symposium is part of the SR&TD FCT Project “Sounds of Tourism” (PTDC/ART-PER/32417/2017).



DAY 1 – JUNE 21

10:30-12:30 – Introduction to the seminar | Session 1

10:30 – 11:00 | Towards an editorial. Postcolonial mobilities: branding, tourism and heritage
Bart Paul Vanspauwen (INET-MD, NOVA FCSH) & Iñigo Sánchez-Fuarros (INCIPIT, CSIC)

11:00 – 11:30 | Wardrobe Dynamics: Cathay Pacific Female Flight Attendants’ Changing Uniform for a City in Flux
John D. Wong (The University of Hong Kong)

11:30 – 12:00 | Beyond Figurative: The Political Bodies of Thai Airways Flight Attendants
Jane Ferguson (The Australian National University)

12:00 – 12:30 | Airline Poster Ethnographies: An intersectional examination of Air France advertising in the Post-Colonial Era
Guillaume de Syon (Albright College)

12:30-14:30 Lunch break

14:30-16:00 – Session 2

14:30 – 15:00 | Cosmopolitan Nationalism: public images of Argentina’s commercial airlines 1950-1973
Melina Piglia (Universidad Nacional de Mar del Plata)

15:00 – 15:30 | Aeromexico’s DNA Discounts: viral advertisement, genomics, and post-coloniality in the U.S and Mexico
Beatriz Nieto-Fernandez (Florida Atlantic University)

15:30 – 16:00 | Gates of Departure: Sabena Airlines and the Visual Legacy of Belgian Postcolonial Governance
Evan Binkley (University of Cambridge)

16:00-16:30 – Coffee break

16:30-18:00 – Session 3

16:30 – 17:00 | Popular culture in TAAG Angolan airlines
Agnela Barros Wilper (Independent researcher)

17:00 – 17:30 | Flying a New Flag: The Transformation of Airline Aesthetics as Reimaging Postcolonial Cultural Heritage
Evan Jackson (Florida Atlantic University)

17:30 – 18:00 | Intra-regional Airline Connections: A Caribbean Identity Perspective
Gaunette Sinclair-Maragh (University of Technology, Jamaica) & Michelle McLeod (University of the West Indies, Mona, Jamaica)

DAY 2 – JUNE 22

10:00-12:45 – Session 4

10:00 – 10:30 | Flying over the postcolonial: Turkish Airlines and Air France in Sub-Saharan Africa
Volkan İpek (Yeditepe University)

10:30 – 11:00 | Effecting regional landscapes: regional airlines and the settler colonial productivity of flight in Australia
Holly Randell-Moon (Charles Sturt University)

11:00 – 11:30 | Corporate rebranding, national identities and trajectory of commercial aviation in East Africa 1950-2000
Nahashon N. Nthenya (Osaka University)

11:30 – 11:45 | Coffee-break

11:45 – 12:15 | Between the Middle East and the Metropole: Postcolonial histories of Lebanon’s national airline
Gabrielle Messeder (City University of London)

12:15 – 12:45 | ‘More roads in the sky and more Brazil in the ways of the world’: aviation and national development from a postcolonial perspective
Carolina Castellitti (Universidade do Estado do Rio de Janeiro)

12:45 – 13:00 Closing session